In an era when calling a company’s customer service line means talking to a robot for at least five minutes, businesses are turning to Twitter to show their human sides. The best of them tweet relevant information, answer customer questions, and use this social media outlet as a way to reconnect with their customer base.
Check out the @GM Twitter account for the newest updates about GM vehicles. Instead of only focusing on new vehicles and encouraging you to buy, GM talks about studies it has done, new safety features, and what GM staff members are up to. Lately GM has been tweeting about sustainability, recycling, and engineers who are making waves in the company.
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The American Airlines Twitter feed (@AmericanAir) focuses on the human side of its huge business, tweeting pictures of pilots and planes as often as it does industry news. Follow AA when you have a flight coming up, checking its Twitter feed for updates about gate changes and TSA bag check problems. The AA feed also spends a great deal of time responding to customers and helping everyone remember that human beings are behind every big business.
The @Amway Twitter account gives you content straight from Amway World Headquarters. Amway tweets links to articles, surveys, and pictures relevant to the many industries it is involved in. This is a great Twitter account to follow if you’re in the sales-from-home business — even if you aren’t an Amway seller. Amway also posts words of encouragement and secrets to success in the form of short quotations from industry leaders.
@kraftfoods is a great resources for yummy recipes and food ideas. What makes Kraft stand above other food companies’ Twitter accounts is Kraft’s willingness to communicate directly with customers. Peruse its tweets and replies to see just how many customers Kraft interacts with every day by dealing with customer complaints, giving shout-outs to customers who offer great ideas, and overall showing great customer service.
New York Times Business
The New York Times Business Twitter account (@NYTimesBusiness) is full of information that pertains to almost every aspect of business. The NYT Business Twitter account doesn’t spend its time promoting NYT content; instead, typical tweets include analyses of current business practices, links to relevant and interesting articles, and even the business side of entertainment news. The Twitter feed doesn’t reply to tweets very often, but it does retweet interesting tweets and links.
The Travel Channel
Follow the Travel Channel’s U.S. account (@travelchannel) for gorgeous pictures and fun travel lists. Whether you’re looking for your next vacation spot or just like to learn about new places around the world, the Travel Channel provides your feed with interesting content, almost like having a tour guide on your phone screen. It also retweets Twitter accounts linked to its shows, allowing you to interact directly with fans of your favorite Travel Channel broadcasts.
We all have questions about finances and taxes, and the @HRBlock Twitter account is a great resource for answering those questions. It tweets articles about finances year-round, focusing on taxes and audits but including anything that’s relevant or interesting in the finance world. It also holds hashtag contests, retweets great stories from customers, and addresses customer issues.
The @Zappos Twitter account is full of fun tweets, from shoe-crazy cartoon strips to funny videos to celebrity shout-outs. Lots of GIFs, pictures, and videos pepper this feed, along with information about the company that customers will find relevant, such as when its customer service lines are down or whether there are problems with shipping. The company tweets customers back to resolve issues (including fashion questions!); whoever is running that Twitter feed seems to be having a genuinely good time doing so.
Following business Twitter accounts doesn’t mean that your feed will be inundated with ads. Try following a few businesses you like, or check out some in fields that interest you. The next time you’re having an issue with a product or service, Twitter might be the quickest route to a solution.