Macy’s Believe 2011: Collecting a Million Reasons to Believe {Ends 12/25}

For the past 4 years, I have been honored to be a part of the Macy’s Believe campaign. It’s a project near and dear to my heart because the money goes to the Make A Wish Foundation. I macy's believehave several family members and loved ones that have seen their own dreams come true because of Make a Wish.

The task is simple: Write a letter to Santa and drop it in a mailbox at your local Macy’s store. For every letter sent to Santa, Macy’s will donate $1 to The Make-A-Wish-Foundation – up to 1 million dollars. Over the past 3 years, Macy’s has collected over 4 million letters. {You guys ROCK!}

There are a few special perks available this year as part of the Believe campaign:

  • Macy’s Believe-o-Magic App – For the first time ever, shoppers that mail their letters through the Believe Stations in Macy’s stores will be able to take a photo with the animated stars from the animated holiday special “Yes, Virginia.” Through today’s technology, customers with IOS and select Android smartphones can download the “Macy’s Believe-o-Magic” application which will allow them to unlock the magic to see and interact with Virginia, Ollie, and all their friends. Customers can stop in the frame and take a picture, and that photo can be uploaded into a holiday card template to share by email or Facebook if desired. Customers can also preview the magic at home by downloading the application and printing out the marker. When you point the “Macy’s Believe-o-Magic” camera at the marker, you’ll be able to see an animated Virginia ice skating!
  • National Believe Day – Today, December 9th, Macy’s is celebrating National Believe Day to honor the spirit of the season and inspire kindness and generosity from coast-to-coast. The special day focuses on the season’s message of goodwill and charity toward others.
  • Believer of the Week – Enthusiastic Believe fans will have the chance to be featured in Macy’s Facebook profile photo as the “Believer of the Week.” Just share your photos of your visit to Macy’s Believe center with their Facebook community and help spread the Believe Magic around. The photo that receives the most “likes” will be featured as the Macy’s profile picture for a week.
  • Create Your Letter to Santa Online – You can find a super simple tool to use at After creating your letter, you can decorate it with fun icons. Then, just print out your letter and bring it to any Santa Mailbox at Macy’s Believe Stations. And don’t forget to stop by Santaland inside Macy’s to see the Big Man himself!

The Believe campaign runs now through Dec. 24.

To help encourage my readers to believe, Macy’s has asked me to share my favorite Santa memory.

A few years ago, we were having a really rough year. Jace was only a couple of months old, and we also had Ashley and Zander. We only had enough money to buy the kids their “special” ornament and maybe one other gift. We had decided there would be no “Santa” that year. We just couldn’t do it. Well, a group of very special ladies that I know got together and started sending us packages – all marked from “Santa” with “Do not open until Christmas” on them. I was truly blown away by their kindness and generosity. Then, on Christmas morning, we opened our front door to leave for our Christmas festivities and found garbage bags full of gifts for the kids: coats, mittens, hats, clothing… so many needs fulfilled. There was no name on the card just, “Sorry, Santa couldn’t fit all this down the chimney!” To this day, I have no idea who delivered those gifts to our home. But it is one Santa I will never forget. That Christmas, we barely had a dime to our name, but all of the kids – and my husband and I – were well taken care of. It was truly the best Christmas I have ever had.

Now I want to hear your favorite Santa memory, and so does Macy’s. I’ll give away a $20 Macy’s gift card to one lucky reader so you can do some after Christmas shopping and get something you really wanted. 😉 The giveaway will end at 12:01am on 12/25. To enter, use the Rafflecopter gadget below.

Disclaimer: The information contained in this post is from Macy’s. I am sponsoring the giveaway myself. The Santa story and any opinions expressed are 100% my own. I am not being compensated for this post in any way.