The first time I saw a panettone, it looked like a giant muffin in a fancy box. I wasn’t sure what to expect—was it cake? Bread? Dessert? Breakfast? Turns out, the answer is yes to all the above. Because panettone is Italy’s holiday masterpiece—light as air, full of candied fruit, and rich in tradition.
Once I tasted it (and then went back for seconds), I totally understood why it’s become such a cherished Christmas staple not just in Italy, but around the world.
🇮🇹 What Is Panettone?
Panettone is a tall, dome-shaped sweet bread that originated in Milan and is traditionally enjoyed at Christmas and New Year’s.
It’s made with:
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A rich, buttery dough
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Dried or candied fruits like orange peel and raisins
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Sometimes chocolate chips or nuts (in modern versions)
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A slow-leavening process that gives it an ultra-light, fluffy texture
It’s baked in a cylindrical mold, giving it that signature towering look. Slice it open and you’ll see a soft, airy interior that’s just slightly sweet—perfect for pairing with coffee, wine, or a holiday brunch.
📜 The Origins of Panettone
Like many classic foods, the origin of panettone is a mix of history and legend.
The Sweet Legend:
One popular story tells of a Milanese baker named Toni, who created a sweet bread to impress a nobleman’s daughter. The locals began calling it “Pan di Toni” (Toni’s Bread), which eventually became panettone.
The Historical Truth:
The earliest references to a sweet, enriched bread in Milan go back to the 15th century, but the modern panettone we know today—with its tall shape and long rise—was perfected in the early 20th century, thanks to industrial bakeries like Motta and Bauli.
Now, it’s a global symbol of Italian holiday tradition, found in homes, bakeries, and gift baskets across the world.
🎁 How Italians Enjoy Panettone
In Italy, panettone is more than just dessert—it’s a holiday ritual.
It’s often:
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Served after Christmas dinner with sweet wine like Moscato or Vin Santo
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Eaten for breakfast the next day with espresso or cappuccino
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Gifted in beautiful boxes as a seasonal gesture of warmth and abundance
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Paired with mascarpone cream, gelato, or a drizzle of chocolate sauce
And don’t worry—it’s totally normal to sneak a slice for a midnight snack. That’s part of the tradition too.
🍫 Classic vs. Modern Panettone
While the classic version contains candied orange peel and raisins, panettone has evolved to fit every kind of sweet tooth.
You’ll find:
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Chocolate chip panettone
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Pistachio or hazelnut cream-filled versions
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Chestnut, fig, or limoncello-infused panettone
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Even vegan and gluten-free options these days
Artisan panettoni are often handcrafted with sourdough starters and aged for days. These tend to be more expensive—but the flavor and texture? Next level.
🛒 Where to Find Panettone
If you’re in Italy during the holidays, you’ll see panettone everywhere—from supermarkets to high-end pasticcerie.
Elsewhere in the world, you can find it in:
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Italian delis or bakeries
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Grocery stores (especially in December)
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Online shops that specialize in international foods
Brands like Motta, Bauli, Loison, and Tre Marie are widely available and offer both traditional and creative twists.
🥄 How to Serve and Store Panettone
Serving Tips:
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Warm it slightly before serving to bring out the aroma
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Slice vertically into wedges for that classic presentation
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Serve with coffee, sweet wine, or a dollop of mascarpone
Storing:
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Keep in the original bag or wrap tightly in plastic
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Best enjoyed within a week or so of opening
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Leftovers? Use them for French toast, bread pudding, or panettone tiramisu
Pro tip: If you’ve never toasted panettone with a little butter—do it immediately. Total game changer.
✅ Why Panettone Deserves a Spot at Your Table
Whether you’re Italian or not, panettone brings people together. It’s festive, flavorful, and just fancy enough to feel special without trying too hard.
It’s:
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A symbol of celebration and generosity
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Great for sharing, gifting, or snacking solo
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A perfect way to add European flavor to your holidays
Even if you don’t celebrate Christmas, a good slice of panettone can make any winter day feel a little brighter.